Dollar General vs. Dollar Tree: Which One Takes the Crown? (2024)

When it comes to finding the best deals and bargains, we all love to shop at dollar stores, right? Among all the dollar stores, the two largest players are Dollar General and Dollar Tree, which purchased Family Dollar in 2015. While both of these stores may look similar, there are still some differences between the two.

Growth of the chain dollar store

Dollar stores have gained popularity as a cost-effective option for shopping. In fact, 9 out of 10 Americans shop at dollar stores, and low prices are the No. 1 reason. In 2021, nearly half of all newly opened stores in the U.S. were chain dollar stores.

With over 35,000 locations, dollar stores outnumber the combined total of McDonald's, Starbucks, Target, and Walmart. The proliferation of dollar stores can be attributed to their extensive product offerings at highly competitive prices.

Product quality

One of the major differences between Dollar General and Dollar Tree is the quality of their products. While Dollar Tree sells every item for just $1.25, the quality of these products might not be the best. Some of the products may not last for long, and you might have to replace them quickly.

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On the other hand, Dollar General sells products that cost more, but you can expect the quality to be higher. So, if you are looking for better quality products that might last longer, Dollar General is the way to go.

Pricing

There's no doubt that both of these stores offer affordable prices, but if you're looking for more low-cost options, then Dollar Tree is the way to go. While Dollar General sells products ranging from $3 to $10, Dollar Tree sells everything for just $1.25. That means you can get more products at Dollar Tree with your allotted budget.

For 35 years, everything was $1 at Dollar Tree. But in November 2021, Dollar Tree announced that all of its merchandise would be raised to $1.25 -- inflation strikes again. Even though it was a 25% increase, prices are still lower than many other competitors.

That being said, you can still find some great deals at Dollar General, which has become more of a discount retailer. Even with more brand-name products being introduced at Dollar General, the company advertises that over 2,000 items are still available for $1 or less. Dollar General also offers an app that offers significant discounts and savings every week.

When it comes to shopping, it's easy to get excited when you see a low price tag. But just because something is cheap doesn't necessarily mean it's a good deal. Dollar stores are notorious for offering lower prices, but you may notice that many of their products are smaller in size.

The trick to figuring out if you're truly getting a good deal is to compare the price per unit. This will help you compare apples to apples and avoid getting duped by a seemingly low price. You should take into account quality, even if that means paying a bit more in the long run.

Product variety

If you're looking for a wider variety of products, then Dollar General is the store for you. It has a vast selection of products ranging from groceries and cleaning supplies, to electronics, clothing, and beauty products.

Additionally, it sells branded products from various well-known manufacturers. Dollar General offers high-quality private brands as well as trusted products from leading American brands including Clorox, Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes, PepsiCo, and Coca-Cola.

On the other hand, Dollar Tree sells products solely for $1.25, which limits its selection of products. However, with the recent price increase, Dollar Tree has reintroduced items that were constrained by the $1 price point. It added many name brands to the mix and began to "materially expand its offerings, introduce new products and sizes, and provide families with more of their daily essentials."

Store locations and layout

Dollar General is the largest dollar store with over 19,000 locations, more than double the number of the 8,000 Dollar Tree stores. In 2015, Dollar Tree bought Family Dollar, bringing the total number of locations to 16,000.

When it comes to the store layout, each Dollar General store is about 7,400 square feet compared to 8,000 to 12,000 square feet for a Dollar Tree store.

Dollar General stores have wider aisles, which makes shopping more comfortable, and they are bright and inviting. On the other hand, Dollar Tree stores are more bare bones. There is a noticeable difference between the two, with Dollar General stores outpacing Dollar Tree when it comes to shopping experience and quality of products.

Which one is better?

The biggest perk of shopping at Dollar Tree is that you never have to question the price of anything you pick up. Everything is $1.25. However, while the prices are still incredibly affordable, the quality and availability of some items are not as high as Dollar General.

Dollar General is particularly known for its wider selection of brand and non-brand name products. One downside of shopping at Dollar General is that its prices can vary, making it a less predictable budget shopping destination.

When selecting a dollar store for shopping, there is no one-size fits all answer. Every chain has its advantages and disadvantages. The product assortment varies across stores depending on the season, location, and availability. When deciding which store to shop at, consider your individual preferences and needs. Do you prioritize variety over quality? Are you looking for specific seasonal products or staples that are always available? Taking the time to weigh your options can help you find the perfect dollar store for your shopping needs.

Both Dollar General and Dollar Tree offer convenience and value for your money. So which one takes the crown? There's no easy answer to this. It ultimately depends on what you're looking for. If you're on a tight budget and want everything to cost just $1.25, then go for Dollar Tree. But if you're looking for a wider selection of quality products and can spend a little more, then choose Dollar General. In any case, both stores give great value and convenience, and the choice comes down to personal preference.

Dollar General vs. Dollar Tree: Which One Takes the Crown? (2024)

FAQs

Which is better Dollar General or Dollar Tree? ›

There's no easy answer to this. It ultimately depends on what you're looking for. If you're on a tight budget and want everything to cost just $1.25, then go for Dollar Tree. But if you're looking for a wider selection of quality products and can spend a little more, then choose Dollar General.

Does Dollar Tree have items that cost more than a dollar? ›

Now introducing a new world of variety and value at Dollar Tree, shop our new expanded range of more choices, popular brands, and favorites beyond $1.25—giving you more possibilities to discover!

Are Dollar General Family Dollar and Dollar Tree owned by the same company? ›

2015. On July 6, Dollar Tree acquired Family Dollar, located in Charlotte, NC. Just after the acquisition, together we celebrated the opening of our 15,000th store.

Is the dollar store the same as the Dollar Tree? ›

That's right, despite the name, not all dollar stores sell every item in the store for just a dollar or less. Dollar Tree is an actual dollar store (for the most part). The company recently announced it will sell items in certain locations for more than its typical $1 price.

Do you really save money at Dollar General? ›

Is it cheaper to buy groceries at Dollar General? The fact is, Dollar General's gross margins are higher than a grocery store! Yes, they have some inexpensive products, but you can typically do much better at an Aldi's or a discount grocery store.

Who is Dollar Tree's biggest competitor? ›

Dollar Tree competitors include Walmart, SUPERVALU, Dollar General, Family Dollar Stores and 99 Cents Only Stores.

Is it cheaper to shop at Dollar General or Walmart? ›

In some cases, that's true -- but not always. In fact, Walmart cost less than Dollar General in our price comparison. We checked prices on a basket of common goods in their online stores. Walmart was cheaper overall, and beat Dollar General in 10 out of 12 of the items in our basket.

Why is Dollar Tree so expensive now? ›

In the company's most recent earnings call, executive chairman and CEO Rick Dreiling said the increase was part of Dollar Tree's “multi-price point strategy” to offer shoppers a more “relevant assortment,” Business Insider reported.

Who owns Dollar General? ›

Dollar General has a diverse ownership structure, with several major institutional investors holding significant stakes in the company. The top shareholders as of September 2023 are Vanguard Group, Inc., BlackRock, Inc., Capital International Investors, Capital World Investors, State Street Corporation, Price (T.

Why is Dollar General struggling? ›

Dollar General shares lost nearly a third of their value, marking their largest percentage decrease on record; closing at $84, it was trading at the same level it did in late 2017. CEO Todd Vasos attributed the weakness in sales in part to the company's core lower-income customer, who “feels financially constrained.”

What is the Dollar General controversy? ›

Last year, Dollar General became the first employers to be listed by OSHA as a "severe violator" for repeatedly violating workplace regulations. The chain's stores have also been backdrops for robberies and gun violence.

Does WalMart own Dollar Tree? ›

No, Dollar Tree is a publicly traded company owned by its independent shareholders. WalMart and Dollar Tree are both Fortune 500 companies and are competitors.

Is Dollar General cheaper than Dollar Tree? ›

Dollar Tree: More items that cost around $1

Even before the sky-high inflation of recent years, that idea had started to become unfeasible -- Dollar General pulled away from the $1 price point decades ago. This means it now has a wider range of products at budget prices, even though things often cost more than $1.

Is Dollar Tree or Dollar General a better stock? ›

It's noteworthy that Dollar Tree currently has an “A” Zacks Style Scores grade for Growth with Dollar General having a “B” grade for the trading indicator.

Who is merging with Dollar Tree? ›

A New Chapter

We've brought Family Dollar and Dollar Tree together under one roof, starting in small, rural towns across the country that had limited retail options. Our customers love the concept and we are expanding past just small towns.

Are things really cheaper at Dollar General? ›

Dollar General is even pricier than its counterparts, with only a handful of items at $1 and most prices from $3 to $10, but it carries more name brands and a greater selection, Ramhold says. These stores can sell products at a lower price because the items are custom-made in smaller sizes.

What's the difference between Dollar Tree Family Dollar and Dollar General? ›

While Dollar Tree is a great option if you want everything to cost just $1.25, the quality and variety of products may not be as high as what you would find at other stores. Dollar General and Family Dollar both offer a wider range of items and may have more sales and promotions, but their prices can vary.

What are the benefits of Dollar General? ›

Our Total Rewards serve your health, your well-being, and your future.
  • Comprehensive. Health Insurance.
  • Specialty. Discounts.
  • Paid Vacation. and Holidays.
  • Annual Bonus. Opportunity.
  • Paid. Time Off.
  • 401k with. Company Match.

Why is everything cheaper at Dollar Tree? ›

One key approach is bulk buying from suppliers. By purchasing millions of units to distribute across their numerous locations, they can acquire products at a lower cost, similar to the savings Costco offers its customers through bulk purchases. Another method dollar stores use is sourcing liquidated items.

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