Nike Launch 2023 Federation Kits For Women's Teams - SoccerBible (2024)

As well as this female-focused orientation, the new kits will also see the debut of Nike’s latest material innovations in Nike DRI-FIT ADV technology — Nike’s latest advanced-performance material innovation engineered for the body in motion. While creating the material for the new kits, Nike designers prioritised mobility, breathability and sustainability. They leveraged the latest advanced body-mapping technology, 4D data and state-of-the-art digital design tools to tune the material pixel by pixel, providing reinforcement, mobility, breathability and venting exactly where it’s needed most.

The jersey and short are made of 100 percent recycled polyester from recycled plastic bottles, and the uniforms’ federation crests, Swooshes and trims are made of 100 percentNike Grind— and for the first time in a Nike kit on this stage.

This year, Nike boasts morewomen’s football federations qualified for this summer’s tournament than any other brand, and they’ve worked closely with each federation to thoughtfully design its respective new National Team Collection, inclusive of kits and lifestyle apparel, in celebration of each federation’s rich culture. Inspired by each country’s distinct identities and diverse communities, the redesigned National Team Collections incorporate cultural and historical elements to boldly represent each country on and off the pitch.

AUSTRALIA

Australia’s National Team Collection celebrates its diverse country and communityand isan invitation to all Australians to joininand embrace this once-in-a-lifetime moment and iconic team.The typography for both kits is a new and custom look, reflecting a modern twist on their traditional numbers. The home kit features a created-by-hand acrylic pour and marbling pattern,illustrating Australia’s diverse country and culture as well as thetransformationanddedication of the national team overtime. The turquoise away kitlooksto the future andrepresents a nation that isvibrant,energetic, and forward-thinking.

BRAZIL

CANADA

The Canada National Team Collectionfocuses onthe country’s traditional red and white. The red and black home kit featuresa boldevolution of their iconic geometric maple leaf design, while the away kit highlights theirtraditional red and white look.

CHINA

China’s National Team Collection shines a spotlight on China’s traditional colours of red and yellow, a combination deeply rooted in China’s identity and culture. The home kit is inspired by the iconicxiangyunsymbol, a traditional Chinese stylised cloud associated with good luck and good fortune. The away kit features a bright yellow hue, the second of their traditional colours.

ENGLAND

The England National Team Collection is inspired by the Art Decomovement anddesign ofthelegendary Wembley Stadium, which is celebrating its 100th anniversary this year. The home kit features an off-white colour scheme modelled after the original Wembley’schalkywhite brick exteriorin1923. The colours also pay homage to the 1984 England women’s team, the country’s first women’s team assembled for a major tournament. The away kit brings in the first expression of blue in the team’s history. The pattern of the top is a geometric formalsonodding to theArtDeco movement.

FRANCE

Evoking the country’s rich history of women’s football, France’s National Team Collection is inspired by Orphism, an art movement popularised in the 1920s, when the first French women’s football teams were taking the field. The home kit features light blue and lilac hues, resembling the kits of those 1920s teams. The white away kit features a bespoke, hand-painted pattern cut into hexagon shapes, reminiscent of Orphism art.

SOUTH KOREA

THE NETHERLANDS

The Netherlands National Team Collection is grounded in two identities: the red, blue and white colours of the country’s flag, and the bright orangethat is their iconic national colour. The orange home kit includes a two-colour contrast rooted in Dutch football culture. The away kit spotlights the colours of the flag, sporting blue as their primary color. Nike designers took the lioness, the Dutch women’s national team crest, and combined its shape with geometric modern patterns.

NEW ZEALAND

The New Zealand National Team Collection showcases the country’sunique and iconic culture and landscapes. The home kitpays homage to its landscapesthrough a new look for a much-loved pattern that captures a longtime symbol of New Zealand’s national identity — the Silver Fern. To create the distinct allover pattern, Nike designers used black and silver spray paint techniques.The away kit,which features a bright futuristic blue,is inspired by the 1991 qualifying squad, a memory made even more special as the country co-hosts the game’s biggest stage for the first time.

NIGERIA

NORWAY

The Norway National Team Collection features bold colour-blockingcombinations, allowing the team to mix and match the colours of its national flag in a prominent way. Both kits are accented by the Norwegian Football Federation crest.

PORTUGAL

The Portugal National Team Collection nods to modern art and fashion as well as the country’s maritime roots and traditional craftsmanship to proudly represent Portuguese heritage. The red home kit, drawn from the country’s flag, is deeply rooted in national pride. The away kit features avibrantcolour scheme andbespoke patterninspired by the country’s famouscalçadaPortuguesadesigns.

USA

The USA National Team Collection is inspired by the art movement of abstract expressionism, which started in the 1940s in New York City as the art epicenter began to shift from Europe to the U.S. — similar to what the USA team has done for women’s football. The home kit is print-based and marks only the second time in the past 11 years that the team has worn a print at home. Done in the action-painting method of abstract expressionism, the home kit features a distinct drip-paint technique pattern, highlighting the energy of the women’s national team — though different, they are united. The blue away kit includes sleeve cuffs that feature a bespoke stars and stripes graphic print. The neckline of the top also features red blades, formed to look like the tips of stars.